🤖 AI Summary
Influencer marketing is no longer just about organic reach. In 2025, brands across Scandinavia and Europe are increasingly turning to boosting — combining authentic creator content with the precision of paid media. At Beatly, we’re seeing TikTok’s Spark Ads and Instagram Whitelisting drive some of the strongest returns in our recent campaigns. Here’s why boosting is becoming a must-have, and how to do it right.
What Is Boosting in Influencer Marketing?
Boosting means taking content that’s been posted organically by a creator and amplifying it through paid media — either directly from the creator’s handle or via the brand’s ad account. This hybrid approach combines trust and authenticity with the targeting power of digital ads.
TikTok Spark Ads: Native Feel, Paid Results
Spark Ads allow brands to boost existing TikToks directly from a creator’s profile. The result?
- Higher engagement than traditional in-feed ads
- Full-funnel impact, from awareness to conversions
- Clear attribution via TikTok’s Ads Manager
At Beatly, we often recommend Spark Ads for hero content — especially when creators nail the brief with native, entertaining videos. It keeps the post feeling personal while giving brands control over reach, frequency, and targeting.
Instagram Whitelisting: Brand Control With Creator Credibility
Whitelisting on Instagram (also known as branded content ads) lets brands run ads from a creator’s handle via Meta Ads Manager. It enables:
- Advanced targeting and A/B testing
- Access to paid performance data
- The option to edit CTA, headline, and link
We’ve seen brands in fashion, beauty, and retail win big with this format — blending social proof with clear calls to action.
When and Why to Boost
We recommend boosting when:
- Organic reach is limited due to algorithm changes
- You want to scale proven content
- You need control over spend, targeting, and creative testing
In fact, in 2025, boosted influencer content consistently outperforms traditional brand ads in CTR and ROAS across TikTok and Meta campaigns we manage.
Beatly’s Approach
We offer full-service support for Spark Ads and whitelisting — from UTM tagging and creative approval to boosting setup and reporting. Whether you want to amplify one creator or run a multi-market campaign, we handle the heavy lifting.
Ready to scale your influencer content?
Let’s talk boosting strategies that actually perform.