Instagram - The Fastest Growing Social Media

Are you scrolling through Instagram without even thinking about it? Do you start "Instagraming" on your way to work? Maybe you take a peek during your half hour lunch? And then again during the last hour of work? Before you go to the gym. After the gym. In front of the TV. At the dinner table. After dinner… You’re not alone. Just a few weeks ago, Instagram reached 400 million users.

40% of internet users in Sweden have an Instagram account. That is a 28% increase from last year making Instagram the fastest growing social media platform after the mother of all social media, Facebook. Almost half of the Swedish users admit to using social media at least once a day and they spend upwards of 4 hours every week on social media according to a recent study done by IIS*.

In that same study, Instagram was named “The Rocket of The Year” and all statistics are predicting that the growth will continue. Globally, Instagram has 70 million users every day. Let us repeat that - 70 million users every day! That’s more than 8 times the population on Sweden and almost 10 New York Cities! Even though the numbers are huge, Facebook still leads in terms of total amount of users. However, if you look at actual engagement the situation provides us with different results. The correlation between companies and users on Facebook is today 0.2% compared to Instagram at 2,2%, which is much higher than all other social media platforms**.

Without further ado, we welcome you to Beatly’s blog where you will be able to follow us when we work towards becoming best in the world at marketing on social media. You can expect to read about the latest in social media trends, interesting statistics, and other fun facts that can help you become more effective on social media both on a private and a professional level. Lastly, we promise to give you an insight into our daily work with some of the world’s biggest social media influencers!

*.SE (Stiftelsen för internetinfrastruktur)** Forrester (https://www.forrester.com)

Denise Mehta

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