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Despite a booming market and the ever-growing use of influencer marketing, some people are still confused about what an influencer really is and what they do. In addition, many of our readers and clients have questions about the foundation of influencer marketing and the factors that define an influencer. Because of this, we decided to break things down and provide you with a comprehensive guide to influencers and the people that act as the backbone of the most effective type of marketing out th

It is of utmost importance that both brands and influencers know how much they need to pay or charge for collaborations on social media. The only issue is that agreeing on a price is sometimes easier said than done. In fact, cost and rates are two of the bigger issues facing new brands and influencers because there is a lot of confusion surrounding it. Also, the fact that there are influencers that charge everything from a few hundred dollars to millions of dollars per post doesn’t make it any e

Believe it or not, but AI influencers are actually a thing, and during 2018 this new and rather unexplored market experienced impressive growth. Chances are that you’ve heard about AI influencers before and are curious to learn more. Or perhaps this is the first time you've heard about the phenomenon and you're eager to learn more about AI influencers and digital models. Regardless, you have come to the right place, and on the page below we’ll guide you through everything you need to know about

As the influencer marketing industry continues to grow, influencers and brands are being faced with issues that they are struggling to overcome. Lately, one of the biggest concerns in the industry has been that influencers are unaware of their rights and obligations which limits their ability to act responsibly. Since influencer marketing is a form of marketing, it’s important that every involved party follows the regulations that apply to them. By doing so, they can avoid future problems and ev

In today’s post, we’re talking about nano influencers. In the past, we’ve covered different influencers extensively as well as the benefits of using micro influencers with tens of thousands of followers. But what about nano influencers? And how come this trend has exploded in the last couple of months? As per usual, we have the answers, and we are going to provide you with insight into the new social media marketing trend of 2019. What Are Nano Influencers? Let us start from the beginning and g

One problem with the term influencer marketing is that it includes several types of marketing which means that it can be misleading and confusing to use. In fact, we’re often contacted by brands that are confused about the different types of influencer marketing so we decided to clear things up. Generally speaking, there are four systems used for influencer marketing and each of them offers their own advantages and disadvantages. If you want to start working in influencer marketing, it’s importa

Is influencer marketing new to you? Are you planning on setting up your first ever campaign on Instagram? Chances are that you have a lot of questions and concerns, which is not strange at all and you’re definitely not alone. As a leading service in the influencer marketing industry, we get questions regarding influencer marketing and paid collaborations all the time. In fact, that’s how we got the idea for this particular post. Below we’ll provide detailed answers to the most commonly asked que

We know there is a lot of talk about influencer marking and that many people are sharing tips on how to make it on social media. Yet, you don't often find people sharing stories highlighting cases where influencer marketing actually worked. Because of this, we decided to take a closer look at three highly popular brands that can credit much of their growth and success to Instagram. 1. Gymshark Gymshark is a UK-based fitness apparel brand and the epitome of an influencer marketing brand that uti