Almondy is well known for their delicious cakes and desserts. Their ready off-the-shelf-cakes, making sure that swedes are always ready for a spontaneous cake-party!

The mud cake is a very beloved cake in Sweden, so we were deeply excited to launch the campaign for Almondy’s new mud-cake. The goal for Almondy was to become the nr 1 choice when people long for a really good mud cake. But the question was; how to do it in an inspiring way, and who to do it with?

Beatly prioritized, by engagement and historical result, which to invite from the extensive list of  100+ baking accounts. The result ended up in an over delivery with 5x the promised reach, and a CPE (cost-per-engagement) cut by 3 compared to promised. Almondy also got 2100+ clicks from followers who wanted to read more about their tasty cakes. The quality of the content was great - delivering fantastic, inspiring content produced by influencers in their own unique way.

Julia Khouri, Sverige. Engagement rate 2,8 %, likes 380.

Sara Stråht, Sverige. Engagement rate 1,1 %, likes 1091.

Rim Kasto, Sverige. Engagement rate 5,4 %, likes 284.

Camilla Vogl, Sverige. Engagement rate 2,2 %, likes 227.

Beatly_Case_19 juni.pdf

Cetaphil´s amazing skin care products are used by some of the biggest stars of the century. But what’s next? Cetaphil came to Beatly to get help to find their way through the powerful world of engaging micro-influencers. The big questions were: How to do it? Who to do it with? And how to evaluate the results?

Cetaphil´s goal was to increase engagement and word-of-mouth, through activating a great number of relevant micro-influencers with the right audience and high engagement. They also wanted to increase their amount of followers on their own Instagram account to be able to build a direct communication channel to their target audience.

A total of 1500+ content creators were identified to match Cetaphil’s products and brand. The top 50 were exclusively invited - prioritized on historical results and highest engagement scores - which resulted in 17 influencers being involved. The campaign consisted of 68 posts and was a real success with three times the reach that was promised before the campaign. 

"Beatly has given us a new way of looking and following up on influencer marketing campaigns via their real-time dashboard. This combined with great customer service, a highly skilled campaign setup and high ambitions, resulted in very satisfying results for our campaign for Cetaphil." - Samuel Silkestrand, Brand Manager Consumer, Galderma Nordic.

17 influencers were hired for the campaign and they made totally 68 posts. Their focus in post one was to build brand awareness while the second post focused on attracting new followers to Cetaphil´s Instagram account through an engaging competition. 

Elina Casell Hjalmarsson, Sweden. Engagement rate 7,9%, 196 likes, CTR 1,8 %.

Josefin Thörnblom, Sverige. Engagement rate 4,0%, 778 likes, CTR 1,9 %.

Elin Lindqvist, Sverige. Engagement rate 10,8%, 654 likes, CTR 2,7 %.  

logo_cetaphil.png

Engagement and attract new followers to Instagram account

Dermosil - one of Finland’s most beloved brands for skincare and cosmetics. Not only do they come in unique packaging, but practically all products are paraben free, not tested on animals, plant oil based, and skin care friendly.

Dermosil wanted to grow their brand awareness in Sweden using a scalable and approachable technique that showed how fantastic Dermosil’s products are. The focus was to communicate and creatively show their products and by linking to their webshop, drive sales.

With the help of Beatly’s  platform, a campaign was set up in order to increase brand awareness, drive engagement but also boost direct sales through multiple measurable tools. The result? 44 amazing posts and several of the posts had a cost-per-post 100% lower than they have had before. A high CTR of 2.4% - even for the first campaign ever made in this size in Sweden! 

Madeleine Ilmrud, Sweden. Engagement rate 2,5%, 381 likes, CTR 6,7%.

Angelica Wallgren, Sweden. Engagement rate 4,5%, 214 likes, CTR på 0,7%.

Frida Ekman, Sweden. Engagement rate 5,5%, 326 likes, CTR på 0,5%.

Improve brand awareness, engagement and drive sales.

One of the world’s leading sports, fashion, and underwear brands have been into Influencer Marketing since way back.

Influencer Marketing is one of brands most important media channels and they were planning on going live with a new collection in the Netherlands and in Sweden during Christmas.

Beatly identified +1000 creators and invited the most on-brand creators (prioritized on engagement) for a sales and content focused campaign during the best sales periods of the year. Björn Borg also owned the rights to sponsor the content to increase conversion-rates in their own performance-based marketing campaigns.

Erik Michels, NL. Engagement rate 7,6%, 2 909 likes, CTR 0,7%.

Rowan Reiding, NL. Engagement rate 1,5%, 363 likes, CTR 0,4%.

David Lundin, SE. Engagement rate 8,2%, 3 249 likes, CTR 0,3%.

Launch a new collection in two countries, and increase sales during Christmas

Rapunzel - One of the worlds most respected brands within their segment came to us to increase brand awareness and drive traffic in Germany and Sweden.

Scaling Influencer Marketing isn’t easy when you want to increase brand awareness and consideration, in new markets. With Beatly’s multi-languaged campaign team and platform, the project became an easy task, quickly considered done!

Beatly quickly identified the most engaging influencers in Rapunzel of Sweden´s target audience and took care of it all - resulting in almost 80 posts, delivering a 2.5 X higher engagement than promised! 

Andrea Norrman, Sweden. Engagement rate 8.8%, CTR 5.3%, 3 188 likes.

Julia H, Germany. Engagement rate 21.6%, CTR 0,2%, 1 531 likes.

Fredrika Persson, Sweden. Engagement rate 2,2%, CTR 0,5%, 502 likes.

Increase engagement and brand awareness - activation in Sweden and Germany

Jotex challenge was to build brand awareness, and spread awareness of their new SS18-collection in a new and creative way, with help from Influencers in Sweden, Norway, Denmark, and Finland. The campaign goal was to increase interest in their products and to drive relevant and converting traffic to their website.

The results were clear: With an audience of 1 460 000+ followers, 5858 clicks lead to a 6 digit number in direct sales. The right match between relevant influencers and Jotex, plus a good deal for the followers had a great effect and the engagement was high.

Emma Melin, Sweden. Engagement rate: 4,8 %, 868 likes, CTR 1,5 %.

Mirelle Stoor, Sweden. Engagement rate: 2,3 %, 780 likes, CTR 2,4 %.

Mona Karttunen, Finland. Engagement rate 7.6%, 6 400 likes, CTR at 0,3%.

One of Swedens most credible and liked brands within interior design. Mission: Attract converting traffic to website on 4 markets.

The state pharmacy got together with one of the leading skincare brands in Sweden, ACO, to leverage micro-influencers in their media mix. The goal, make people aware of the benefits of ACOs amazing products!

Out of 4000+ creators, top 100 were reviewed by Beatly´s campaign ops. With data from historical results, the 20 most relevant were invited, resulting in a campaign involving 12 content creators - all of them already loving ACOs products! 

Since time is money we value overhead time for our clients. In this specific case the overhead was 1 e-mail who took the client 180 seconds to write. Besides a non-existent overhead, we delivered a 5x increase in CTR % and a total of 25K+ interactions, all positive!

Listen to what Robin from Apoteket thinks about influencer marketing

Beatly has a long-term cooperation with Apoteket. Robin Rosada, Digital Responsible at Apoteket, shares his experiences of working with a player like Beatly. He raises benefits like saving time you can put on something else, finding the right influencers can be a time-consuming process.

Beatly och Apoteket

Elin Lewenhaupt, Sweden. Engagement rate 10,0%, likes 972, CTR 1,2%.

Viktoria Bergh, Sweden. Engagement rate 2,9%, likes 636, CTR 3,2%.

Felicia Wedins, Sweden. Engagement rate 13,4%, likes 2778, CTR 2,2%.

See how other companies grew their business with Beatly

Almondy

Cetaphil

Dermosil

Björn Borg

Rapunzel of Sweden

Jotex

Apoteket - ACO