Almondy

Engage and inspire

Almondy is well known for their delicious cakes and desserts. Their ready off-the-shelf-cakes, making sure that swedes are always ready for a spontaneous cake-party!

Goal

The mud cake is a very beloved cake in Sweden, so we were deeply excited to launch the campaign for Almondy’s new mud-cake. The goal for Almondy was to become the nr 1 choice when people long for a really good mud cake. But the question was; how to do it in an inspiring way, and who to do it with?

Results

Beatly prioritized, by engagement and historical result, which to invite from the extensive list of  100+ baking accounts. The result ended up in an over delivery with 5x the promised reach, and a CPE (cost-per-engagement) cut by 3 compared to promised. Almondy also got 2100+ clicks from followers who wanted to read more about their tasty cakes. The quality of the content was great - delivering fantastic, inspiring content produced by influencers in their own unique way.

Posts

Julia Khouri, Sverige. Engagement rate 2,8 %, likes 380.

Sara Stråht, Sverige. Engagement rate 1,1 %, likes 1091.

Rim Kasto, Sverige. Engagement rate 5,4 %, likes 284.

Camilla Vogl, Sverige. Engagement rate 2,2 %, likes 227.

894 000

Impressions

20

Influencers

2 X

CPE cost decrease

21 000

Clicks

Instagram & Instagram stories

Platforms

To see full campaign performance. Download the case below.

Download