The state pharmacy got together with one of the leading skincare brands in Sweden, ACO, to leverage micro-influencers in their media mix. The goal, make people aware of the benefits of ACOs amazing products!
Out of 4000+ creators, top 100 were reviewed by Beatly´s campaign ops. With data from historical results, the 20 most relevant were invited, resulting in a campaign involving 12 content creators - all of them already loving ACOs products!
Since time is money we value overhead time for our clients. In this specific case the overhead was 1 e-mail who took the client 180 seconds to write. Besides a non-existent overhead, we delivered a 5x increase in CTR % and a total of 25K+ interactions, all positive!
Beatly has a long-term cooperation with Apoteket. Robin Rosada, Digital Responsible at Apoteket, shares his experiences of working with a player like Beatly. He raises benefits like saving time you can put on something else, finding the right influencers can be a time-consuming process.
Elin Lewenhaupt, Sweden. Engagement rate 10,0%, likes 972, CTR 1,2%.
Viktoria Bergh, Sweden. Engagement rate 2,9%, likes 636, CTR 3,2%.
Felicia Wedins, Sweden. Engagement rate 13,4%, likes 2778, CTR 2,2%.
To see full campaign performance. Download the case below.Download