Apoteket ACO | Influencer Marketing Platform | Beatly

Goal

The state pharmacy got together with one of the leading skincare brands in Sweden, ACO, to leverage micro-influencers in their media mix. The goal, make people aware of the benefits of ACOs amazing products!

Results

Out of 4000+ creators, top 100 were reviewed by Beatly´s campaign ops. With data from historical results, the 20 most relevant were invited, resulting in a campaign involving 12 content creators - all of them already loving ACOs products!

Since time is money we value overhead time for our clients. In this specific case the overhead was 1 e-mail who took the client 180 seconds to write. Besides a non-existent overhead, we delivered a 5x increase in CTR % and a total of 25K+ interactions, all positive!

Listen to what Robin from Apoteket thinks about influencer marketing

Beatly has a long-term cooperation with Apoteket. Robin Rosada, Digital Responsible at Apoteket, shares his experiences of working with a player like Beatly. He raises benefits like saving time you can put on something else, finding the right influencers can be a time-consuming process.

Posts

Elin Lewenhaupt, Sweden. Engagement rate 10,0%, likes 972, CTR 1,2%.

Viktoria Bergh, Sweden. Engagement rate 2,9%, likes 636, CTR 3,2%.

Felicia Wedins, Sweden. Engagement rate 13,4%, likes 2778, CTR 2,2%.

666 500

Impressions

14 500

Interactions

4 500 +

Clicks

1,4 %

CTR

48

Posts

12

Influencers

To see full campaign performance. Download the case below.

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