Influencer Marketing is one of brands most important media channels and they were planning on going live with a new collection in the Netherlands and in Sweden during Christmas.
Beatly identified +1000 creators and invited the most on-brand creators (prioritized on engagement) for a sales and content focused campaign during the best sales periods of the year. Björn Borg also owned the rights to sponsor the content to increase conversion-rates in their own performance-based marketing campaigns.
Erik Michels, NL. Engagement rate 7,6%, 2 909 likes, CTR 0,7%.
Rowan Reiding, NL. Engagement rate 1,5%, 363 likes, CTR 0,4%.
David Lundin, SE. Engagement rate 8,2%, 3 249 likes, CTR 0,3%.
To see full campaign performance. Download the case below.Download