Björn Borg

Launch a new collection in two countries, and increase sales during Christmas

One of the world’s leading sports, fashion, and underwear brands have been into Influencer Marketing since way back.

Goal

Influencer Marketing is one of brands most important media channels and they were planning on going live with a new collection in the Netherlands and in Sweden during Christmas.

Results

Beatly identified +1000 creators and invited the most on-brand creators (prioritized on engagement) for a sales and content focused campaign during the best sales periods of the year. Björn Borg also owned the rights to sponsor the content to increase conversion-rates in their own performance-based marketing campaigns.

Posts

Erik Michels, NL. Engagement rate 7,6%, 2 909 likes, CTR 0,7%.

Rowan Reiding, NL. Engagement rate 1,5%, 363 likes, CTR 0,4%.

David Lundin, SE. Engagement rate 8,2%, 3 249 likes, CTR 0,3%.

2

Markets

894 000

Impressions

19

Influencers

44

Posts

3,8%

Engagement rate

37 410

Interactions

To see full campaign performance. Download the case below.

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