Dermosil

Dermosil - one of Finland’s most beloved brands for skincare and cosmetics. Not only do they come in unique packaging, but practically all products are paraben free, not tested on animals, plant oil based, and skin care friendly.

Goal

Dermosil wanted to grow their brand awareness in Sweden using a scalable and approachable technique that showed how fantastic Dermosil’s products are. The focus was to communicate and creatively show their products and by linking to their webshop, drive sales.

Results

With the help of Beatly’s platform, a campaign was set up in order to increase brand awareness, drive engagement but also boost direct sales through multiple measurable tools. The result? 44 amazing posts and several of the posts had a cost-per-post 100% lower than they have had before. A high CTR of 2.4% - even for the first campaign ever made in this size in Sweden!

Posts

Madeleine Ilmrud, Sweden. Engagement rate 2,5%, 381 likes, CTR 6,7%.

Angelica Wallgren, Sweden. Engagement rate 4,5%, 214 likes, CTR på 0,7%.

Frida Ekman, Sweden. Engagement rate 5,5%, 326 likes, CTR på 0,5%.