Rapunzel of Sweden

Increase engagement and brand awareness - activation in Sweden and Germany

Rapunzel - One of the worlds most respected brands within their segment came to us to increase brand awareness and drive traffic in Germany and Sweden.

Goal

Scaling Influencer Marketing isn’t easy when you want to increase brand awareness and consideration, in new markets. With Beatly’s multi-languaged campaign team and platform, the project became an easy task, quickly considered done!

Solution

Beatly quickly identified the most engaging influencers in Rapunzel of Sweden´s target audience and took care of it all - resulting in almost 80 posts, delivering a 2.5 X higher engagement than promised! 

Posts

Andrea Norrman, Sweden. Engagement rate 8.8%, CTR 5.3%, 3 188 likes.

Julia H, Germany. Engagement rate 21.6%, CTR 0,2%, 1 531 likes.

Fredrika Persson, Sweden. Engagement rate 2,2%, CTR 0,5%, 502 likes.

1 140 000

Impressions

6 500+

Clicks

80 000

Interactions

78

Posts

5,1 %

Engagement rate

Sweden & Germany

Markets

40

Influencers

To see full campaign performance. Download the case below.

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