Blog

Insights on Influencer Marketing, UGC & the Creator Economy

Stay ahead with actionable tips, trends, and real-world learnings from the frontlines of influencer marketing in the Americas, Europe and beyond.

UGC
May 12, 2025

Why Influencer-Generated UGC Outperforms Traditional Ads

The most effective ads today don’t look like ads — they look like influencer UGC.
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Strategy
May 12, 2025

Boosting in Influencer Marketing: How Spark Ads and Whitelisting Are Changing the Game

Boosting has become core part of Influencer Marketing campaigns in 2025.
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