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Maybe it goes without saying, but the backbone of data-driven influencer marketing is data, and the only way to collect data is to focus on KPIs. That being said, depending on what type of campaign you’re running and what your goals are, that data might differ. Subsequently, the KPIs will also differ. Because of this, it’s important that you understand how crucial KPIs are to a successful influencer marketing campaign but also which KPIs to focus on. In fact, without knowing what KPIs to use, yo

Since 2015, Instagram has offered two types of posts on its platform. The first one is the regular post that anyone with an Instagram account can put up, and this is also the format that’s most commonly used when hiring influencers. The second one is a paid or sponsored post called an Instagram ad or Instagram Advertisement. Instagram ads are powered by the Facebook ads platform, and it’s a unique type of content that we believe all businesses should know how to utilize. Similar to Facebook ads

So, you’ve set up an Instagram account, you’ve been posting content for a while, and you’ve gotten new followers. However, you’re still not experiencing the growth and engagement you were expecting, and you're not growing at the speed you were hoping for. Does that sound familiar? Don’t sweat it too much because you’re definitely not alone. Today, countless brands are struggling to properly engage their audience on Instagram, and it’s usually because they approach it the wrong way. Fortunately

In the past, we’ve covered topics regarding how brands and influencers can succeed in influencer marketing, and we’ve provided tips on how to plan and execute a great campaign strategy. However, so far we have only briefly touched on the subject of long-term strategies for influencer marketing, and since it’s an important and highly relevant topic, we decided to dedicate this comprehensive guide to it. If you’ve planned to start implementing long-term goals in your marketing strategy, this artic

A problem facing many brands that are working on upholding an online and social media presence is the lack of content. Or the problem isn’t the lack of content, but rather the need to spend a tremendous amount of time creating new and relevant material. Luckily, there is a great practical and time-saving solution that many seem to overlook, and it’s all about working smarter and not harder. In fact, one of the most efficient ways for brands to ensure they always have great content to post across

Coachella is perhaps the trendiest cultural event in the world. It's a gathering of people where the musical and artistic elite of the world come together to offer once-in-a-lifetime performances, art constellation, and marketing opportunities over two consecutive weekends in April. Sold as a music and arts festival, Coachella is a unique venture and the biggest annual festival in the United States. Over the last couple of years, the festival has turned into a hotspot for influencers. In fact, d

As full-fledged social media junkies and influencer marketing experts, we are always inspired to read about other companies and influencers that have succeeded with their campaigns. Therefore, we have handpicked two of the most exciting and successful social media influencer campaigns to inspire you in a handy list below. As you’ll soon see, these campaigns are fundamentally different from each other although they did experience similar results. One of the campaigns didn’t even use a human influ

Despite a booming market and the ever-growing use of influencer marketing, some people are still confused about what an influencer really is and what they do. In addition, many of our readers and clients have questions about the foundation of influencer marketing and the factors that define an influencer. Because of this, we decided to break things down and provide you with a comprehensive guide to influencers and the people that act as the backbone of the most effective type of marketing out th