The KPIs in Influencer Marketing
Maybe it goes without saying, but the backbone of data-driven influencer marketing is data, and the only way to collect data is to focus on KPIs. That being said, depending on what type of campaign you’re running and what your goals are, that data might differ. Subsequently, the KPIs will also differ. Because of this, it’s important that you understand how crucial KPIs are to a successful influencer marketing campaign but also which KPIs to focus on. In fact, without knowing what KPIs to use, yo