Influencers are the celebrities of today, and with enormous followers that look up to their every move, they have a big influence in today's society. By working with an influencer that has a following in your target group, you gain an amazing opportunity to strengthen your brand.
Most companies use influencer marketing in an attempt to attract new potential customers and often times these campaigns are combined with traditional marketing channels with the only goal of increasing sales. Unfortunately, many companies miss out on the opportunity of using social media and influencers to strengthen their brand and develop new products. Traacker has listed 5 ways a company can use influencers to create the best product on the market.
1. Let the Influencers That Use the Product Speak Their Minds
Identify which influencers are relevant to you and your brand. Who has the biggest influence on your target group? Which influencers are the first to jump on new trends? That’s the kind of person you want recommending your products. Let them talk about why they love your product. Is there something they don’t like about the product? Would they like to change something about it? The jackpot is finding an influencer that already uses and talks about your product openly.
2. Invite Influencers to Test the Product Before it’s Launched To the Public
Let an exclusive group of influencers test a beta version of your product before the public gets a chance to buy it. This method serves two major purposes. Firstly, you create a personal bond with the influencer. Secondly, you can find possible problems and issues with the product that you can try to fix before it’s actually launched. Also, by letting influencers use your product before everyone else, you create a hype around it.
3. Ask Influencers for Feedback and Be Aware that They Can Make a Difference
When you include an influencer in the product development for your brand you need to take the feedback they give you very seriously, it’s crucial to keep an open dialogue with the influencers. This proves that you are a professional that cares about your brand, but it also makes the influencer feel special which can help create a loyal customer that sticks around.
4. Share your future plans for the product
You should try to be as transparent as possible about your business and your products when working with influencers. Share your future plans and ideas if you can, and let influencers know what your goals are. Remember that influencers are experts in their field and that they can help you develop plans and goals that take into account how the market is developing. Getting an influencer's input on future plans and products is worth gold and is something you should incorporate into your company’s product development segment. Many times influencers can offer insight into what projects should be prioritized and which ones you can hold off on.
5. Always look for new influencers
You want to always know what people are saying about your products on social media. Staying up to date is very important, and if and when you find influencers you like you should plan for more collaborations. As mentioned, by having a good relationship with influencers you can benefit from their expertise and the more the merrier. Both good and bad feedback is useful!
If you want to succeed in this industry you need to have an open dialogue with both influencers and consumers, and if you use those relationships right, they can help you develop the best products possible. Good Luck!