Free tool · Planning

Seven decisions. One brief.

Make the calls a strategist would ask about on the first call, and watch the brief write itself. Send it, print it, or keep the link.

The advertiser. Yours, or your client’s.

A product, a service, a moment. One line.

Which market?

Pick every country the campaign runs in.

What should it do?

One thing. A campaign with two goals has none.

Age, interest, habit. Whatever you would tell a creator.

Where does it run?

Creators publish, or you do, or both.

When?

A rough window is enough.

Budget and anything else

Optional. Say the currency.

Approvals, a deadline, a product that ships late, a creator you already like.

Blank page.

Every brief starts here. Pick a market, name the product, and watch it write itself.

0 of 7 decisions made

BeatlyCampaign brief
Draft

Untitled brief

the brand wants to what the campaign should do in which market.

The product is the product, and the people who should see it are who the audience is.

It runs on which channels, when.

Composed with The Brief Builder, beatly.com/brief-builder. Gaps are marked, not hidden.

No account, no storage on our side until you press send. The link in the address bar is the brief.

Why seven

The brief is the first call, written down.

Every first call with a strategist asks the same things. Who is the brand, what are you launching, where, to whom, what should it do, on which channels, and when. Seven questions. A brief that answers them saves the call for the interesting part: which creators, what the content says, and what would count as a result.

Most brief templates ask for thirty things and get back a document full of “to be confirmed”. This one asks for seven and marks the gaps in pink, so the brief you send is the brief you actually have. A gap is fine. A gap dressed up as a decision is what costs money later.

The measurement, the usage rights and the ad marking come from the other tools, if you used them. They are the three lines that most often get written during the campaign instead of before it.

Before you send

Questions people ask us.

Do I have to fill everything in?
No. Send it at “Half a brief” if that is what you have. The gaps are marked in the document so nobody pretends they are decisions. A strategist will ask about them on the first call.
What happens when I press send?
The brief goes to a Beatly strategist with your name and work email. Nothing else. You get a reply within one working day, and the brief you see on the page is the brief we read.
Can I use it without sending anything to Beatly?
Yes. Print it, save it as a PDF, or copy the text. Nothing is stored on our side until you press send. The link in your address bar holds the whole brief, so bookmark it or paste it to a colleague.
Where did the measurement and rights sections come from?
From the other tools. The Lift Test, the Rights Builder and the Disclosure Check each have an “Add this to a brief” button, and what they add shows up here as its own section. Remove any of them with one click.
What about a budget?
Add one if you have it. Plenty of good briefs arrive without a number, and a strategist would rather see the goal and the market first. If you do add one, say the currency.

Prefer to start on paper? Download the worksheet: campaign brief PDF or UGC brief PDF.

Size it first.

Before you send, check the campaign is big enough to prove anything. The Lift Test takes thirty seconds and writes the measurement line for you.

Try the Lift Test → All free tools
Talk to a strategist

Quick contact

Product, market, timing. That is enough to start.

Talk to a strategist →The form. Two minutes, no account.hello@beatly.comEmail a strategist directly+46 8-407 07 22Stockholm office

A strategist replies within one working day.