UGC content
UGC content production for brands
UGC stands for user-generated content. This service covers commissioned creator photos and videos for your brand’s channels and advertising. Beatly coordinates the brief, creators and production. Your team approves the assets and agrees how they can be used.
- Content planned around your calendar
- Formats and usage agreed before production
- A named approval process
What kind of UGC does your brand need?
A customer posting about a product, a creator delivering a video file and an influencer publishing to their followers involve different work. Name the deliverable in the brief so the team can plan production, distribution and usage.
| Content type | What to agree |
|---|---|
| Customer-generated content | Posts or reviews shared by customers on their own initiative. Check permissions before reusing them. |
| Commissioned UGC production | Photos or videos created for your brand to use. Specify the assets, revisions, channels and usage period. |
| Influencer publishing | A post on the creator’s account. Confirm the format, publishing date, audience and reporting alongside any delivered assets. |
Start with the assets you need
A launch might need product demonstrations. A retailer might need seasonal photos and short videos. Bring your content calendar and the placements you are planning, then scope the formats, quantities and delivery dates.
Recurring content works best with a defined review cycle. Agree on who briefs the next batch, who approves drafts and which changes need a new quote.
| In the scope | Agree before production |
|---|---|
| Content | Number of assets, concepts, formats and versions. |
| Schedule | Delivery dates and time for feedback. |
| Review | Approver, revision rounds and product-claim checks. |
| Usage | Channels, territory, duration and editing permissions. |
Decide who will publish the content
Commissioning an asset for your brand’s channels is different from booking a post on a creator’s account. Your proposal should say which of those deliverables is included.
If you also want paid distribution, include it in the brief. Ask the team to confirm the content usage and format requirements for the selected placements.
Use each batch to inform the next
Decide how your team will review the content in use. Keep a record of which version ran, where it ran and which metric it was meant to influence. A strong organic response can suggest a useful test; it does not guarantee the same outcome in paid media.
Share the results with the next production brief. That gives creators concrete direction on what to explore, rather than asking for a vaguely “better-performing” version.
What shapes the subscription scope
Creator selection, production requirements, asset count, revisions and usage affect the quote. Ask which management, distribution and measurement costs are included.
Request a proposal that specifies the delivery cycle, usage terms and total cost for the work you need.
Questions before you brief
What does UGC mean?
UGC means user-generated content. It can refer to material customers share about a brand. In a production brief, be explicit when you mean paid creator-made photos or videos commissioned for the brand’s own channels or advertising.
How is UGC production different from influencer marketing?
UGC production provides the agreed content assets for your brand to use. An influencer campaign can also include publication on a creator’s account. You can combine both, but the proposal should describe each deliverable and its usage terms separately.
Do creators publish every asset on their own accounts?
Only when creator publishing is part of the agreed scope. Delivered content and creator posts are separate deliverables.
Can we use the content in paid advertising?
Include the intended paid channels in the brief and confirm the usage terms for those assets before distribution.
What should we send for a first proposal?
Send your product, markets, content calendar, intended placements and a working budget range if available.
Prepare your UGC production brief
Plan your assets, channels, usage and approvals in the guided form. Then download a PDF to share with your team.
Create your UGC brief ↗Continue reading