UGC Content Production
User-generated content for your brand’s channels and ads. Agree on photos, videos, delivery cycles and usage before production.
Useful for: recurring photos and short videos
Explore UGC production
For brands
Influencer campaigns.
Influencer campaigns.
Managed by Beatly.
Beatly is a Stockholm-based influencer marketing agency working across Europe. We coordinate strategy, creators, production and reporting. You approve the plan, creators and content; paid distribution and brand lift study scope are agreed in the proposal.
BriefAgree on the campaign plan
CreatorsReview the proposed shortlist
ContentApprove drafts before publication
ReportReview against the agreed objectives
The split of work
Clear roles from the first brief.
What you do
- 01Approve creatorsReview the proposed shortlist before booking.
- 02Approve briefConfirm the plan before production starts.
- 03Approve contentReview drafts before anything goes live.
Keep time in the schedule for each review. Agree with your strategist if you want to delegate an approval.
What Beatly does
- Campaign strategy & goal setting
- Creator sourcing & vetting
- Briefs, contracts & content licensing
- Production management & deadlines
- Publishing & organic rollout
- Paid amplification: social, video, CTV, DOOH
- Product seeding & mention tracking
- Budget optimisation across channels
- Brand lift studies, exposed vs. control
- Campaign reporting in the agreed format
- Creator payments & admin
Confirm the work, deliverables and measurement included in your campaign proposal.
Start to finish
Three approvals. Beatly handles the rest.
1
Beatly
Strategy & brief
We translate your goals into a plan: objectives, creative angles, deliverables and whether paid media belongs in the campaign. You see it before anything is booked.
2
Beatly
Creator shortlist
The platform searches 250M creators and shortlists; a person reads the shortlist. Eleven years of campaign outcomes sit behind every match.
3
You · approval 1
Example creatorBeauty & lifestyle · Instagram · TikTokReview fit
Example creatorOutdoor · YouTube · InstagramReview fit
Example creatorFood & home · TikTokReview fit
Approve the creators
Review the proposed creators before Beatly books them.
Illustrative workflow
Creator shortlist3 of 6
Example creatorBeauty & lifestyle · Instagram · TikTokReview fitExample creatorOutdoor · YouTube · InstagramReview fitExample creatorFood & home · TikTokReview fit4
Beatly
Booking & fulfilment
We book every approved creator, handle contracts, usage rights and shipping, and keep every deadline visible.
5
You · approval 2
Approve the brief
Confirm the plan before production starts.
6
Beatly
Production
Creators make the work to the brief. Drafts land in the platform as they arrive, per media and caption.
7
You · approval 3
Approve the content
Every draft comes to you before it is published. Nothing goes live without your yes.
8
Beatly
Creator payments
We handle creator payments as part of campaign delivery.
9
Beatly
Paid distribution
Where paid media is in scope, we agree the budget and channels in your proposal and manage delivery.
10
Beatly
Launch & measure
Creator content goes live. When paid distribution is part of the plan, we use the agreed channels, which may include Meta Partnership Ads, TikTok Spark Ads, programmatic, CTV, DOOH or audio. Where brand lift is in scope, it is measured in-house on our panels, exposed against control.
11
Beatly
Campaign reporting
We share results and updates in the format and schedule agreed before launch.
Working with Beatly
Your campaign team. Your shared workspace.
Beatly manages the campaign. You review creators and content, approve the work and follow progress in the platform.
Campaign managementA Beatly team runs your campaign.Your team handles planning, creator coordination and content production. We agree any paid distribution and measurement in your proposal.Talk to a strategist →Client workspaceReview and approve in one place.Use the platform to review creators and content, share feedback and keep track of the campaign with your Beatly team.Explore the platform →
Your proposal sets out responsibilities, deliverables and reporting. Brand lift studies are scoped separately when suitable for the campaign.
Pick your lane
Four campaign types. One engine.
Scope creator selection, production, distribution and measurement around the formats you need.
Influencer Marketing
Full campaigns with matched creators, managed production and organic rollout, dozens of activations at once.
Great for: launches and awareness
See the campaign process
Creator-Led Advertising
Plan paid distribution across social, CTV and DOOH, with formats, usage and measurement agreed for each placement.
Useful for: testing content across paid placements
Plan paid distribution
Seeding & Mention Tracking
Coordinate product seeding and use observed mentions to inform the next campaign.
Great for: ambassador programs
Explore product seedingCampaigns & results
Agree on what
you will measure.
Discuss brand lift measurement alongside your campaign’s delivery and performance metrics. Agree on the study scope, eligibility and reporting before launch.
Awareness+18%
Consideration+12%
Purchase intent+8%
Illustrative report layout. These figures are examples, not campaign results.
Reporting agreed before launch. Your campaign team confirms the metrics, format and reporting schedule.
Plan the handover. Agree on the report format and data access your team needs.
Beyond the post
From feed
to billboard.
Plan how creator content will run beyond the original post. Agree on the usage, formats and media investment for social, CTV or outdoor placements.
Distribution channels to discuss
Questions people ask us
Before the first call.
What does Beatly actually do?+
Beatly plans and manages creator campaigns, from creator selection and content production to the distribution and reporting agreed in your proposal. Your team reviews creators and content in the platform. Your Beatly team coordinates the work and follows up on approvals.
Where do you run campaigns?+
Sweden, Norway, Denmark, Finland and Poland, from offices in Stockholm, Gothenburg, Oslo and Warsaw. Creators are matched on audience and vertical, so the campaign speaks the market’s language.
How much does a campaign cost?+
There is no price list, because the number depends on creators, production, usage rights, paid media and measurement, and those are separate lines that differ from campaign to campaign. Send the product, the market and the timing and you get a proposal that names each line. The “How we work and pricing” page explains what shapes the budget.
How we work and pricing →Can you prove the campaign worked?+
Sometimes, and we tell you which before you spend. A brand lift study compares people who saw the campaign with people who did not, and it only sees a result when the campaign is big enough for the survey to notice. The Lift Test does that check in thirty seconds.
Try the Lift Test →How do I start?+
Talk to a strategist: product, market and timing are enough. Or build a brief in the Brief Builder and send it from there. A reply comes within one working day.
Talk to a strategist →Still have a question? Talk to a strategist →
CREATOR-LED MARKETING OS
Creator campaigns and UGC at scale, with AI analysis and optional brand lift studies. Know what works, and prove it.
Talk to a strategistCREATOR-LED MARKETING OS
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Trusted by top global brands and industry leaders
+250MCreators all around the world
+2MMedia publishers to amplify campaigns
+1BImpressions delivered
4.9Client rating
Our own technology
Run by software. Decided by people.
Review creators and content with your Beatly team. The platform keeps campaign work in one place, and Discovery helps you explore creators before you brief.How the platform works →
We put creators
at the heart
at the heartof brands
that want
that wantmore thanimpressions.
Who are you?
Three doors. Pick yours.
For brandsYou have a product and a market.We plan the campaign, find the creators and manage production. You approve the creators, brief and content. We agree any paid distribution and measurement in the proposal.How a campaign runs →
For agenciesYou have a client and a media plan.We slot creator work into it: who owns which decision, what runs where, and a report your client can read without a footnote.Working alongside your team →
For creatorsYou have an audience and a voice.We bring the brands, the briefs, the contracts and the getting-paid part. You make the content and keep your voice.Join as a creator →What we offer
Build your campaign.
From creator selection to content, distribution and reporting. Choose the work your campaign needs.
01
UGC Content ProductionUser-generated content: creator photos and videos for your brand’s channels and ads.
02
Influencer MarketingDozens of creator activations at once, without growing your team.
03
Creator-Led AdvertisingCreator content adapted for social, CTV and DOOH, with usage agreed.
04
Seeding & TrackingCreator selection, product coordination and reporting on observed mentions.
05
Brand Lift StudiesDiscuss a study of awareness, consideration or purchase intent before launch.
"They take the time to understand our brand. We see Beatly as a trusted extension of our team."
Zoe GooderhamDigital Marketing Executive EMEA, Merrell
Working with Beatly
Your campaign team. Your shared workspace.
Beatly manages the campaign. You review creators and content, approve the work and follow progress in the platform.
Campaign managementA Beatly team runs your campaign.Your team handles planning, creator coordination and content production. We agree any paid distribution and measurement in your proposal.Talk to a strategist →Client workspaceReview and approve in one place.Use the platform to review creators and content, share feedback and keep track of the campaign with your Beatly team.Explore the platform →
Your proposal sets out responsibilities, deliverables and reporting. Brand lift studies are scoped separately when suitable for the campaign.
Cases · review drafts
Campaign cases.
Campaign cases.
Under review.
Draft cases for review. Campaign facts and client permissions need approval before promotion.
Review drafts. Campaign details, results and client permissions must be approved before these cases are promoted. Merrell is on hold while the campaign team verifies the case.
Insights
Insights.
Read before you brief.
Guides to campaign planning, creator content and measurement. Find a useful read before your next brief.
Find your next readAll articles
Newest first
No articles found.
Try a different search or explore all topics.
For Creators
Turn your
Turn your
influence into
income.
Brand deals without the admin. We match you with brands you'd post about anyway, then handle the briefs, the contracts and the getting-paid part.
BriefReview the brand, objective and deliverables
UsageConfirm where and how content may be used
TimingAgree on production and publishing dates
PaymentConfirm your fee and payment terms
Benefits
Made for creators.
Premium brands, simplified payouts, and campaigns that respect your voice.
Premium brands
Get matched with brand campaigns that fit your audience and content. Availability depends on each campaign brief.
Simplified payouts
Contracts, licensing and payments handled in the platform. You create; we do the admin.
Grow your business
Discuss any use beyond your own feed before accepting a brief. Confirm the channels, duration and fee for those uses.
Welcome in
Four steps to your first brand deal.
Questions people ask us
Before the first call.
How do I join?+
Sign up on the creator page, connect your socials, and the team reviews your profile and content for fit. When a brief matches your voice, you get the invite.
For creators →What do you look at?+
Engagement more than reach; we check both. Then whether your content fits the specific campaign, because a good creator for one brief is the wrong creator for another.
Who handles contracts and payment?+
Beatly. Contracts, licensing and payments run through the platform. You review the brief, confirm where the content may be used, agree the dates and your fee, then make the content.
Can a brand use my content outside my feed?+
Only if it is in the agreement. Any use beyond your own feed, whether paid ads, the brand’s channels, TV or outdoor, is discussed before you accept the brief: which channels, for how long, and for what fee.
Do I have to mark posts as advertising?+
Yes, in every market we work in, in the local language, where the reader sees it first. Our briefs carry the wording. The Disclosure Check lets you test a caption before it goes live.
Check a caption →Still have a question? Talk to a strategist →