Free tools · Engagement rate calculator
Is the rate any good?
Type the followers and the average likes and comments of the last ten posts. You get the engagement rate, the range accounts that size usually land in, and whether this one sits above, inside or below it. No sign-up. The maths is shown.
In range.
Reactions per follower sit where accounts this size usually land. In range is not a quality mark; it says the numbers hang together. The audience behind them is the next question.
Where it lands · Micro accounts on Instagram usually sit between 1.5% and 3.5%
Creator? Bring the number. How Beatly works with creators.
What just happened
The rate falls as the account grows.
Engagement rate is reactions per post divided by followers. A thousand followers who all react beat a million who scroll past, and the rate says so. It is the one number in this business that does not reward size.
Which is why it falls as accounts grow. A nano account is friends and a niche; a mega account is a crowd. The ranges are wide because niches differ, formats differ, and one pinned viral post can double an average. Compare within the size band, on the same platform, over the same ten posts.
On TikTok, Reels and Shorts, followers are the wrong denominator. The feed decides who sees a post, so a creator with 20,000 followers can reach two million people or two hundred. Add the views and you get reactions per view, the number that survives the algorithm.
The maths, shown
Check it yourself.
By followers: (average likes + comments, plus shares and saves where the platform counts them) ÷ followers × 100.
By views: the same reactions ÷ average views × 100.
| Platform | Nano1,000–10,000 | Micro10,000–100,000 | Mid-tier100,000–500,000 | Macro500,000–1,000,000 | Mega1,000,000+ |
|---|---|---|---|---|---|
| 3–6% | 1.5–3.5% | 1–2.5% | 0.8–1.5% | 0.5–1% | |
| TikTok | 8–15% | 5–9% | 3–6% | 2–4% | 1–3% |
| YouTube | 3–8% | 1.5–4% | 1–3% | 0.5–2% | 0.3–1% |
Beatly working ranges, compiled from public 2026 creator-economy reports and kept wide on purpose. Engagement by followers: reactions per post divided by followers. Compare within a size band, never across platforms.
One measured reference for reactions per view: 3.85%, TikTok, all account sizes, Q2 2026. Source: Socialinsider, TikTok benchmarks 2026 — 2M videos from 214,507 profiles.
Before you shortlist
Questions people ask us.
- What counts as a good engagement rate?
- Inside or above the range for the account’s size, on that platform, measured the same way over the same posts. A 2% rate is strong at a million followers and weak at five thousand. Anyone quoting one “good” number for everybody has not looked at the account.
- Which posts should I average?
- The last ten to twelve, leaving out pinned posts and anything that went viral. An average describes the typical post; the outlier is a separate conversation. Use the same window for every creator you compare, or the comparison means nothing.
- Why is a TikTok rate so different from an Instagram rate?
- Because the platforms distribute differently. TikTok shows a post to people who do not follow the account, so reactions come from far outside the follower count and the rate by followers runs high. That is why the per-view rate exists, and why the ranges here are per platform and never compared across them.
- Does a high engagement rate mean the campaign will work?
- No. It says the audience reacts to the creator’s own content. It says nothing about whether they will buy yours, and nothing about whether they are in your market. The rate is where vetting starts. The Follower Check is the next step, and a brand lift study is how you find out whether it worked.
- Where do the ranges come from?
- They are Beatly’s working ranges, compiled from public 2026 creator-economy reports and kept wide on purpose. They are not a measurement of one dataset, and they will be replaced by bands measured on Beatly’s own creator index. The one measured figure on the page, reactions per view on TikTok, is cited to its source. Ask any vendor quoting a benchmark for the sample, the formula and the window behind it.
The rate is where vetting starts.
Bring the shortlist. A strategist checks the audience behind every rate, in your market, before a single brief goes out.
Talk to a strategist → Try the Lift Test