Creator marketing, explained
Insights.
Read before you brief.
Ideas, research questions and practical guides for your next campaign. Explore UGC, creator partnerships and the numbers behind the work.
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What usage rights mean for your feeA post and a licence are different products. The five things in a brief that change what you should charge, and the one word that should make you read the contract twice.
How to read a brief before you say yesA brief is a contract in disguise. The four things to check, the lines that are usually missing, and six questions to send back before you accept.
Agency, platform or hybrid: who actually does the workPlatform, agency or hybrid: the eleven jobs a creator campaign needs done, who does each in each model, and four questions that separate a real hybrid from an agency with a login.
What belongs in an influencer contractWhat belongs in an influencer contract: deliverables written so they cannot be argued, usage rights by channel and term, approvals with a deadline for the brand, Nordic disclosure, and the clause that lets you measure.
How to brief a creator so you get something you can useHow to brief a creator so you get something you can use: the seven things a brief needs, the section to delete, and why the brief decides the survey question if the campaign is measured.
How to read a brand lift study in influencer marketingWhat exposed and control groups actually mean, why +20% and +5 points can be the same result, and the questions to ask before a study decides your next campaign.
How to build an influencer marketing measurement planFour kinds of evidence, the definitions that stop arguments, and why attribution and incrementality are not the same question. A measurement plan you write before launch.
Planning creator content for paid social, CTV and DOOHThe asset that works in a feed rarely works on a television or a billboard. What to decide before production, which rights to confirm, and how to report three channels honestly.
Five questions before you use a creator marketing benchmarkFive checks for UGC and creator campaigns: reach, engagement, clicks, watch time and cost. Learn what to ask before applying a benchmark.
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CREATOR-LED MARKETING OS.
Creator campaigns and UGC at scale, with built-in brand lift and AI analysis. Know what works, and prove it.
Talk to a strategistCREATOR-LED MARKETING OS.
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Trusted by top global brands and industry leaders
+250MCreators all around the world
+2MMedia publishers to amplify campaigns
+1BImpressions delivered
4.9Client rating
Our own technology
Run by software. Decided by people.
We believe the work should run like software and the calls should stay with people. So we built our own platform: where you approve the work, the network that distributes it, the measurement that proves it, and Discovery, open to anyone.How the platform works →
We put creators
at the heart
at the heartof brands
that want
that wantmore thanimpressions.
Who are you?
Three doors. Pick yours.
For brandsYou have a product and a market.We plan the campaign, find the creators, run production and paid, and measure what moved. You make six decisions. Everything between them runs.How a campaign runs →
For agenciesYou have a client and a media plan.We slot creator work into it: who owns which decision, what runs where, and a report your client can read without a footnote.Working alongside your team →
For creatorsYou have an audience and a voice.We bring the brands, the briefs, the contracts and the getting-paid part. You make the content and keep your voice.Join as a creator →Verticals
Creators for every category.
From food to finance, we match brands with creators who already live in the category, and we track every mention.
Food & beverage
Recipes, tastings and pantry staples.
Beauty & cosmetics
Routines, first impressions, before and after.
Fashion & apparel
Outfits, hauls and everyday wear.
Health, wellness & pharma
Training, sleep, supplements, pharmacy runs.
Home & interior
Room tours, makeovers and small fixes.
Family & parenting
Real days with kids, breakfast to bedtime.
Finance & fintech
Budgets, saving and money habits, plainly.
Gaming
Streams, reviews and setup tours.
Travel & outdoor
Trips, trails and gear that gets used.
Tech & apps
Unboxings, how-tos and honest reviews.
CPG & retail
Shelf finds and the weekly shop.
Any market. We have the creator.
Not on the list? It does not matter. Tell us the product and the market and a strategist comes back with creators already posting about it.
Talk to a strategist
Where campaigns leak money
The lines nobody writes down.
Not the strategy. Not the creative. The boring lines in the brief that get skipped because everyone is busy, and then cost a campaign.
The contract said organic.
One video outperforms everything. Somebody wants it in ads. The fee assumed a post, the creator wants paying for the new use, and six weeks in it is an argument instead of a campaign.
Write the usage clause firstThe Rights Builder →The marking was the ninth hashtag.
An English #ad at the end of a Swedish caption. The consumer authority writes to the advertiser, not only to the creator. The fix was one word on the first line.
Check a caption before it postsThe Disclosure Check →The study said no difference.
The campaign moved awareness. The survey was too small to see it, so the report says nothing happened and next year’s budget goes somewhere else.
Size the study before you buy itThe Lift Test →Each costs nothing to write and a campaign to skip. Our briefs carry them by default. Build yours →
What we offer
Build your campaign.
From creator selection to content, distribution and reporting. Choose the work your campaign needs.
01
UGC Content ProductionUser-generated content: creator photos and videos for your brand’s channels and ads.
02
Influencer MarketingDozens of creator activations at once, without growing your team.
03
Creator-Led AdvertisingCreator content adapted for social, CTV and DOOH, with usage agreed.
04
Seeding & TrackingCreator selection, product coordination and reporting on observed mentions.
05
Brand Lift StudiesDiscuss a study of awareness, consideration or purchase intent before launch.
Two ways to run it
Same platform. Same creators. Same proof.
The only difference is who does the work.
ManagedA Beatly team runs it.A campaign manager, with strategy, creative and paid media behind them. They plan the programme, brief the creators, sit in the reviews and take the call when something needs a call. Six-month programmes. Brand lift on every one.Talk to a strategist →
Assisted · betaThe software runs it. You decide.The same platform, run by Beatly’s software, with a specialist on call for reviews and escalations. You keep the six decisions. Monthly, no programme commitment. Brand lift as an add-on.
Under both: creator fees held in escrow and paid when you approve the work. Media bought at cost, in your own ad accounts. Same creators, same content rails, same measurement.
"They take the time to understand our brand. We see Beatly as a trusted extension of our team."
Zoe GooderhamDigital Marketing Executive EMEA, Merrell
For brands
Influencer campaigns.
Influencer campaigns.
Managed by Beatly.
Beatly is a Stockholm-based influencer marketing agency working across Europe. We coordinate strategy, creators, production and reporting. You approve the plan, creators and content; paid distribution and brand lift study scope are agreed in the proposal.
BriefAgree on the campaign plan
CreatorsReview the proposed shortlist
ContentApprove drafts before publication
ReportReview against the agreed objectives
The split of work
Clear roles from the first brief.
What you do
- 01Approve briefReview and approve briefs before campaign launch.
- 02Approve creatorsTap yes or no on a matched shortlist.
- 03Approve contentReview drafts before anything goes live.
Keep time in the schedule for each review. Agree with your strategist if you want to delegate an approval.
What Beatly does
- Campaign strategy & goal setting
- Creator sourcing & vetting
- Briefs, contracts & content licensing
- Production management & deadlines
- Publishing & organic rollout
- Paid amplification: social, video, CTV, DOOH
- Product seeding & mention tracking
- Budget optimisation across channels
- Brand lift studies, exposed vs. control
- Live reporting in Google Looker Studio
- Creator payments & admin
Confirm the work, deliverables and measurement included in your campaign proposal.
Start to finish
Six decisions. Everything between them runs.
1
Beatly
Strategy & brief
We translate your goals into a plan: objectives, creative angles, deliverables and the split between organic and paid. You see it before anything is booked.
2
Beatly
Creator shortlist
The platform searches 250M creators and shortlists; a person reads the shortlist. Eleven years of campaign outcomes sit behind every match.
3
You · decision 1
Example creatorBeauty & lifestyle · Instagram · TikTokReview fit
Example creatorOutdoor · YouTube · InstagramReview fit
Example creatorFood & home · TikTokReview fit
Approve the shortlist
Tap approve or decline on each profile, or hand the call to your strategist.
Illustrative workflow
Creator shortlist3 of 6
Example creatorBeauty & lifestyle · Instagram · TikTokReview fitExample creatorOutdoor · YouTube · InstagramReview fitExample creatorFood & home · TikTokReview fit4
Beatly
Booking & fulfilment
We book every approved creator, handle contracts, usage rights and shipping, and keep every deadline visible.
5
You · decision 2
Approve the fulfilment
Confirm the bookings and the scope before production starts.
6
Beatly
Production
Creators make the work to the brief. Drafts land in the platform as they arrive, per media and caption.
7
You · decision 3 · within 48 hours
Approve the content
Every draft comes to you before it is published. Nothing goes live without your yes.
Illustrative workflow
Draft review · V2TikTok · 0:24
"Trail day with my favourite kit"Posting window: Thu 17:00 · licensed for paid
8
You · decision 4 · within 72 hours
Release the payment
Creator fees sit in escrow until you approve the work. Then they are paid, in 65+ countries, tax handled.
9
You · decision 5
Set the boost budget
Choose what to put behind the content that already works. Media is bought at cost, in your own ad accounts.
10
Beatly
Launch & measure
Organic and paid go out together: Meta Partnership Ads, TikTok Spark Ads, programmatic, CTV, DOOH and audio, as agreed in the plan. Where brand lift is in scope, it is measured in-house on our own panels, exposed against control.
11
You · decision 6
Read the weekly digest
One page. What went live, what it did, and what needs you next.
Two ways to run it
Same platform. Same creators. Same proof.
The only difference is who does the work.
ManagedA Beatly team runs it.A campaign manager, with strategy, creative and paid media behind them. They plan the programme, brief the creators, sit in the reviews and take the call when something needs a call. Six-month programmes. Brand lift on every one.Talk to a strategist →
Assisted · betaThe software runs it. You decide.The same platform, run by Beatly’s software, with a specialist on call for reviews and escalations. You keep the six decisions. Monthly, no programme commitment. Brand lift as an add-on.
Under both: creator fees held in escrow and paid when you approve the work. Media bought at cost, in your own ad accounts. Same creators, same content rails, same measurement.
Pick your lane
Four campaign types. One engine.
Scope creator selection, production, distribution and measurement around the formats you need.
UGC Content Production
User-generated content for your brand’s channels and ads. Agree on photos, videos, delivery cycles and usage before production.
Useful for: recurring photos and short videos
Explore UGC production
Influencer Marketing
Full campaigns with matched creators, managed production and organic rollout, dozens of activations at once.
Great for: launches and awareness
See the campaign process
Creator-Led Advertising
Plan paid distribution across social, CTV and DOOH, with formats, usage and measurement agreed for each placement.
Useful for: testing content across paid placements
Plan paid distribution
Seeding & Mention Tracking
Coordinate product seeding and use observed mentions to inform the next campaign.
Great for: ambassador programs
Explore product seedingCampaigns & results
Agree on what
you will measure.
Discuss brand lift measurement alongside your campaign’s delivery and performance metrics. Agree on the study scope, eligibility and reporting before launch.
Awareness+18%
Consideration+12%
Purchase intent+8%
Illustrative report layout. These figures are examples, not campaign results.
Google Looker Studio, integrated. Discuss dashboard access and reporting scope with the campaign team.
Plan the handover. Agree on the report format and data access your team needs.
Beyond the post
From feed
to billboard.
Plan how creator content will run beyond the original post. Agree on the usage, formats and media investment for social, CTV or outdoor placements.
Distribution channels to discuss
Questions people ask us
Before the first call.
What does Beatly actually do?+
One platform that finds the creators, makes the content, runs the campaign, amplifies it as media and proves the effect. You make six decisions: the shortlist, the fulfilment, the content, the payment, the boost budget and the weekly digest. Nothing goes live without your yes on the content. A Beatly team runs it, or the software does, with a specialist on call.
Where do you run campaigns?+
Sweden, Norway, Denmark, Finland and Poland, from offices in Stockholm, Gothenburg, Oslo and Warsaw. Creators are matched on audience and vertical, so the campaign speaks the market’s language.
How much does a campaign cost?+
There is no price list, because the number depends on creators, production, usage rights, paid media and measurement, and those are separate lines that differ from campaign to campaign. Send the product, the market and the timing and you get a proposal that names each line. The “How we work and pricing” page explains what shapes the budget.
How we work and pricing →Can you prove the campaign worked?+
Sometimes, and we tell you which before you spend. A brand lift study compares people who saw the campaign with people who did not, and it only sees a result when the campaign is big enough for the survey to notice. The Lift Test does that check in thirty seconds.
Try the Lift Test →How do I start?+
Talk to a strategist: product, market and timing are enough. Or build a brief in the Brief Builder and send it from there. A reply comes within one working day.
Talk to a strategist →Still have a question? Talk to a strategist →
Cases
Creator campaigns.
Creator campaigns.
Published results.
Explore campaigns from the Beatly archive, with the published metrics and their sources.
Merrell is the case we measured ourselves, on Beatly’s consumer panels. The others come from Beatly’s published archive and report what each summary says: content, reach, or the client’s own words. No lift has been inferred where none was measured. Each case links to its source.
For Creators
Turn your
Turn your
influence into
income.
Brand deals without the admin. We match you with brands you'd post about anyway, then handle the briefs, the contracts and the getting-paid part.
BriefReview the brand, objective and deliverables
UsageConfirm where and how content may be used
TimingAgree on production and publishing dates
PaymentConfirm your fee and payment terms
Benefits
Made for creators.
Premium brands, simplified payouts, and campaigns that respect your voice.
Premium brands
Work with names like Merrell, Almondy and Froosh: matched to your audience, never random gigs.
Simplified payouts
Contracts, licensing and payments handled in the platform. You create; we do the admin.
Grow your business
Discuss any use beyond your own feed before accepting a brief. Confirm the channels, duration and fee for those uses.
Welcome in
Four steps to your first brand deal.
Free tools · No sign-up
Two things to check before you say yes.
ContractsHow big is what they are asking?
Pick the channels, the duration, the territory, the edits and the exclusivity in the brief, and see in one word whether you are being asked for a post or for a licence. Same tool the brands use.
Size the ask →Compliance · SE & NOIs your caption marked?Paste it, pick Sweden or Norway, and see whether a reader would know it is advertising, before the consumer authority tells you. The fix is one word on the first line.
Check a caption →Questions people ask us
Before the first call.
How do I join?+
Sign up on the creator page, connect your socials, and the team reviews your profile and content for fit. When a brief matches your voice, you get the invite.
For creators →What do you look at?+
Engagement more than reach; we check both. Then whether your content fits the specific campaign, because a good creator for one brief is the wrong creator for another.
Who handles contracts and payment?+
Beatly. Contracts, licensing and payments run through the platform. You review the brief, confirm where the content may be used, agree the dates and your fee, then make the content.
Can a brand use my content outside my feed?+
Only if it is in the agreement. Any use beyond your own feed, whether paid ads, the brand’s channels, TV or outdoor, is discussed before you accept the brief: which channels, for how long, and for what fee.
Do I have to mark posts as advertising?+
Yes, in every market we work in, in the local language, where the reader sees it first. Our briefs carry the wording. The Disclosure Check lets you test a caption before it goes live.
Check a caption →Still have a question? Talk to a strategist →