For creators
Getting your campaign brief ready for production
A clear brief helps you plan the shoot and helps the campaign team review the work. Before production, check that the message, deliverables and dates are easy to find.
Understand the message
Find the product or service, the intended audience and the campaign objective. Note the key message and any product details that need to stay accurate.
Use the creative references to understand the tone. If something is unclear, ask your campaign contact for an example.
Check what you are making
Keep this delivery list beside the creative idea. It gives everyone a shared reference when the drafts arrive.
- Number of posts or files and the required formats.
- Captions, links and any required advertising disclosure.
- Where the content will appear, including any paid advertising.
- Draft dates, feedback rounds and publication dates.
Keep the campaign team in the loop
Confirm when any product samples are needed. Flag a missing detail or a timing change early so the campaign team can coordinate the next step.
Share drafts through the agreed channel and wait for content approval before publication. Keep the approved version and publication date together.
Sources
Related reading on campaign coordination and approvals.
Continue reading