Agreeing how your campaign content will be used

Name the channels and placements

List where the content is intended to appear. Separate organic posting from paid advertising, and name any use through the creator’s account.

If the plan includes other placements, such as connected TV or digital out-of-home, put those in the brief too. The campaign team can then confirm the formats and approvals needed.

Keep the scope clear

These details belong alongside the agreed deliverables and terms. If a detail is open, ask your campaign contact to clarify it before production.

• Channels and whether the use is organic or paid.
• The agreed period and markets.
• The files, formats and versions to deliver.
• Any planned edits or exclusivity requirements.

Bring changes back to the campaign team

If the intended use changes during the campaign, tell your campaign contact. The team can check the existing agreement and coordinate any updates with everyone involved.

Keep the agreed scope with the brief so the creator, brand and campaign team work from the same information.