What to agree in an influencer campaign contract

Define the deliverables

List what each creator will produce and where it will be published. Confirm what files the team needs and when they are due.

• Formats and asset counts for each platform.
• Any agreed video length or carousel requirements.
• Draft, delivery and publication dates.
• How long published content should remain available.
• Whether source files, links or codes are included.

Confirm the planned content usage

Tell the campaign team whether the content is intended for creator posts, the brand’s own channels, paid ads or another placement. Ask the team to check the agreed channels, markets and duration.

Confirm any planned edits, use of a creator’s account in advertising, or exclusivity with the team managing the agreement. Receiving a file does not by itself explain which uses have been agreed.

Record the feedback process

Name the approver and the contact who will coordinate feedback. Agree the review dates and revision scope for the assets.

Confirm what happens if a draft, feedback or publication date changes. Keep the updated schedule with the campaign records.

Keep disclosure with the campaign team

The campaign team handles disclosure checks as part of its campaign work. Confirm who checks the advertising label and placement for the relevant market before publication.

Record how the team will coordinate a correction if needed. Use the responsible team’s approved requirements for the actual market and placement.

Confirm payment details

Check the agreed amount, currency and payment timing. Identify the event that starts the payment period, the invoicing process and how tax or currency conversion is handled. Confirm these details in the agreement rather than assuming a standard term.

Resolve unclear terms before production

Ask the team managing the agreement about wording that does not match the planned campaign. Check deliverables, revisions and usage together so the brief and agreement describe the same work.

Include measurement requirements when relevant

If a study is in the agreed scope, confirm its covered channels, timing and required content or data permissions. Ask about eligibility and research costs before launch.

Keep routine delivery reporting and optional research clearly identified in the proposal. The checklist helps prepare the discussion; the approved agreement records the terms.