Planning 2027 · Creator video in paid
Creator video rights, settled before anyone films.
Agree five things in the brief and the best creator video can run as an ad the day it proves itself.
The builder is free, no sign-up. The 2027 form takes two minutes.
Example · the five decisions
Usage rights for the campaign video
- Channels
- Creator’s account, brand channels, paid social
- Duration
- Six months from first publication
- Markets
- Sweden and Norway
- Editing
- Subtitles and cut-downs, no change of message
- Exclusivity
- No direct competitors during the campaign
The brand may use the video on the channels, in the markets and for the period above, with the edits listed. Any other use is agreed separately.
Illustrative. The builder below writes the clause from your own five answers.Free tool · The Rights Builder
Five answers. One clause you can paste.
Pick what you need. The clause and the size of the ask update as you go, so you know what you are pricing before you talk fee with the creator. No sign-up.
Fair.
Reasonable, and priced as such. Expect the fee to reflect the paid use or the longer term.
The clause
Usage rights. The Creator grants the Brand a non-exclusive licence to use the Content on the Creator's own social channels and in paid social advertising run from the Brand’s accounts, in Sweden and Norway, for six (6) months from first publication.
The Brand may edit for length and add subtitles and captions. Any other modification requires the Creator's written approval.
Exclusivity. For one (1) month from first publication, the Creator will not publish paid content for the same product category.
Any use outside this scope, including additional channels, territories, term or exclusivity, requires a separate written agreement and fee.
Six months covers most campaigns.
Not legal advice. Have your own counsel read anything you sign.
Trusted by top global brands and industry leaders
How it works
Decide it in the brief, not after the post.
Channels, duration, markets, edits and exclusivity. The builder above writes the clause.
Agree the usage fee together with the production fee, before anyone films.
The video is cleared for the agreed channels the day it is delivered.
What happens otherwise
Agree it late, pay more.
Agree usage after the post and you pay more, and the campaign waits for a signature.
In a Beatly campaign, usage is in the brief and the contract from day one. Content arrives cleared for the agreed channels.
Plan creator video for 2027
"They take the time to understand our brand. We see Beatly as a trusted extension of our team."
Zoe GooderhamDigital Marketing Executive EMEA, Merrell
Questions brands ask
Does Beatly handle the rights in a managed campaign?
Yes. Usage is part of the brief and the creator contract from the first proposal.
Can we add paid use after the post is live?
Usually, but it is a new negotiation with the creator, at their price. Agreeing it in the brief is cheaper and faster.
Does a strong organic post guarantee a strong ad?
No. It is a good reason to test, not a guarantee. Formats and measurement are set per placement before the media money goes out.
Can I just write the clause myself?
Yes. The Rights Builder at the top of this page turns the five decisions into a clause you can paste into any creator contract, and shows how big an ask it is before the creator sees it.
2027 planning
Put the rights
in the brief.
Tell us where the video should run. We reply within one working day with a scope that includes the rights.