Brand lift studies
for creator campaigns.
A lift study compares people who saw your creator content with a control group who didn’t, and shows what changed in how they see your brand. Campaign lift looks at the whole campaign. Content lift looks at one piece of content.
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+What campaign lift measures
Brand awareness
Ad recall
Brand associations
Brand sentiment
Purchase intent
Your campaign ran. Now find out how it changed your audience.
Views, likes and reach tell you how many people saw the campaign. They don’t tell you whether it changed anything.
A campaign lift study does. Before or while your creator campaign is live, we conduct a study where one group is exposed to your campaign, and a control group is not. Then we compare them.
We measure brand awareness, ad recall, brand associations, brand sentiment and purchase intent. Where we test the difference, you see how big the effect is and whether it’s statistically significant.
The result is a report you can take into the next planning meeting: what the campaign moved, by how much, and what it didn’t move.
Scope, feasibility and cost are agreed before launch.
- SignificantBrand associations
- Not significantBrand sentiment
- Not significantPurchase intent
Good content gets engagement. Find out if it also builds the brand.
A video can get thousands of likes and still leave people thinking exactly what they thought before. Engagement measures the reaction. Content lift measures the effect.
In a content lift study, we show separate groups of your target audience one piece of campaign content each, while a control group sees unrelated ads. Every group then answers the same questions, so any difference in their answers can be attributed to the content. Because each piece is measured on its own, we can compare them side by side and pinpoint which pieces drive which results.
You find out whether it made people associate the brand or product with the right things, whether it improved how they see the brand, and whether it made them more likely to buy. So before you spend more on a piece of content, you know whether it actually works.
Scope, feasibility and cost are agreed before launch.
How a study runs
- Before launch
Agree the study
We agree what the study covers, whether it can run on your campaign or content, and what it costs.
- Before or while it’s live
Split the audience
One group sees the campaign or content. The control group doesn’t.
- Afterwards
Compare and report
Both groups answer the same questions. We compare the answers and report the difference.
Brand lift
Plan a lift study for your next creator campaign.
Tell us which campaign or content you want to measure, the market and the timing.
Talk to a strategist How to read a brand lift study